You must have seen the advertisement of Fair and Lovely Cream on TV for years, in which it was said to enhance the fair complexion and the fair complexion. Now you will not see the word Fair on this beauty product, because its company has taken a big decision. Let us tell you that after the death of black citizen George Floyd in America for some weeks, there was resentment among the people. There was criticism worldwide for discriminating against color.
Now the reactions of Bollywood celebs are also coming up on this company's big decision to remove words like fair or blonde from beauty products. Shahrukh Khan's daughter Suhana Khan has a verified account on Instagram, to which there has been a reaction to this decision. He expressed happiness over the company's decision.
Bollywood actor Abhay Deol has also reacted to this. He wrote that the #blacklivesmatter movement and the whole world have a hand in this direction. But make no mistake, all of you who have been vocal about the need for a cultural change in our country regarding the sale and support of fairness cream contributed to this victory. We have a long way to go to break our conditioning of what constitutes beauty, but it is a small step in the right direction. This is the starting point for a long road ahead. What a beautiful start! #nomorefairandlovely #peoplepower '
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